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6 Benefits of Embedded Business Intelligence (BI) for the Healthcare Industry

What is Healthcare Business Intelligence?

Healthcare business intelligence is the applied analytics of big data. Data analytics is conducted on structured and unstructured data, giving insights into preventative care, treatment outcomes, costs, and other areas. 

Traditional business intelligence relies on historical models and data, requiring the creation of dashboards and reports (typically with the help of data scientists and business analysts). The insights are presented through raw numbers, healthcare BI reports, and data visualization via healthcare dashboards, representing the most comprehensive evidence-based conclusions available.

Embedded business intelligence takes BI capabilities a step further. Embedded BI integrates analytic capabilities and data visualizations (such as real-time reports and interactive dashboards) directly into applications that users are already familiar with.  

How is Business Intelligence Being Used in Healthcare?

Utilizing embedded business intelligence, healthcare professionals can still glean insights from data, but they can interact with that data as part of their daily workflows. Utilizing embedded business intelligence tools have direct benefits for everyone in clinical healthcare, ranging from solo practices to hospital networks.

Embedded BI tools are also beneficial for pharmacies, pharmaceutical companies, medical schools, clinical trial researchers, insurers (both health and malpractice insurers), and others tangentially connected with the healthcare field. 

Using Embedded BI Tools for Healthcare

Embedded BI tools provide real-time data insights that are useful for both clinical providers and medical researchers. Clinical providers can gain insights into finances, treatments, and individual patient care.

Healthcare BI reporting tools that show the effectiveness of different therapies help providers make evidence-based decisions (and are more reliable than personal judgment). However, the combination of the two is most effective.

Improving treatment outcomes has apparent advantages for patients, but providers and payees also benefit. Providers can feel good that their care is better at helping patients with ailments and injuries. Providers also spend less time determining what treatment to use or pursuing less effective options. Insurance companies and other payees spend less on medical treatments.

Medical researchers benefit from data insights that are more exhaustive and more definitive than any team could come to independently. The business intelligence tools in healthcare can aggregate data from numerous studies, including studies within a specific healthcare field and possibly relevant ones from other areas. The BI tool can then analyze this data and draw hypotheses/conclusions faster and more effectively than a person or team.

Having improved insights from other studies helps researchers ask better questions, posit better hypotheses, and reach better conclusions.

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6 Key Benefits Embedded BI Provides Healthcare

1. More Customized Individual Care

Healthcare business intelligence gives medical providers a more comprehensive understanding of patients' personal situations. Insights from genetic markers, past medical and behavioral data aid in assessing risk factors, making diagnoses, and recommending treatments. This not only improves outcomes but also allows providers to offer more personalized care.

2. BI Provides More Informed Financial Understanding of Treatments

Analyzing organization-wide treatment recommendations allows providers to identify their high-value treatments and ones that are potentially overlooked. Being aware of high-value treatments improves the bottom line and financial viability.

Showing providers where treatment recommendations are being overlooked simultaneously gives patients additional treatment options and increases revenues. Being aware of high-value and overlooked treatment options helps manage the business side of a healthcare organization.

3. More Detailed Explanation of Treatment Side Effects and Risks

Any medical treatment comes with some risk of side effects or non-ideal outcomes. Having concrete data insights on these risks enables providers better to inform patients of risks from an objective position. Patients can then decide whether to pursue particular treatments in collaboration with their providers.

4. More Efficient Use of Providers

Healthcare business intelligence tools can also analyze data from a provider perspective, showing how efficient various providers are and even which treatments providers are most likely and least likely to recommend. Having provider-specific data available is necessary to hold individual medical professionals accountable, but the usefulness of this data extends beyond individual management. With provider-specific data, organizations can identify what diagnoses and treatments providers at different levels can effectively handle. 

Physician assistants and nurses have long-managed cases that medical doctors don't necessarily need to see directly. Data insights make it possible to direct these types of delegations more effectively. Definitive data allows organizations to delegate specific categories of cases to mid-level medical providers, knowing that those providers are fully capable of handling these cases.

The data also will show where cases are beyond physician assistants' and nurses' capabilities and should first be seen directly by a doctor. The former helps reduce doctors' caseloads, while the latter prevents unnecessary duplication due to assigning mid-level providers cases that doctors ultimately must treat.

5. More Outcome-Based Revenues

Insurance companies are steadily transitioning to more outcome-based reimbursement models rather than service-based models. While not the primary purpose, this will increasingly be a significant financial reason for organizations to give the most promising treatment recommendations. As shown, healthcare business intelligence tools are essential to making this improvement.

6. Reduces Healthcare Costs

Where can the organization improve revenues without sacrificing patient care? Identifying high-value treatments and overlooked treatments shows where an organization can maintain or increase revenues.

Pairing that financial data with treatment outcomes ensures that revenues are never pursued at the expense of patient care, but are improved in concert with maintaining and improving patient care. This can cut costs for patients by reducing unnecessary care of hospitalization when it is not needed.

The Future of Healthcare and Data

The role of big data in healthcare will only increase, and all organizations should be adopting BI solutions.

To learn more about how healthcare business intelligence can help your organization both now and in the future, schedule a demo. ↓

Kelley DeSantis

Kelley DeSantis is Technical Engagement Engineer with Wyn Enterprise. She studied Information Systems and minored in Business Administration at Clarion University of Pennsylvania. She likes working with Grapecity because of the friendly culture and appreciates the ongoing opportunity to expand her technical skills. In her spare time, she enjoys spending time with her family, hiking, and listening to music.

Connect with Kelley on LinkedIn.

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